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  • Business Week: Redesigning The Art of Brand Value Management through Digitalization

    The growing prevalence of digitization has significantly impacted the development of Brand Value Management in companies today. This evolving landscape presents a set of challenges, prompting important questions like "How can we effectively establish and nurture a strong brand value?" and "What steps and strategies should companies undertake to improve and sustain their Brand Value Management?" In response to these concerns, we have chosen this sub-theme to offer a comprehensive solution for individuals seeking to gain insights and knowledge on overcoming difficulties and challenges in digital marketing strategies, as well as maintaining a robust Brand Value Management. In this session, we are privileged to have two industry professionals who will delve into the intricacies of brand strategy. Mediko Azwar, the esteemed Chief Marketing Officer at Bluebird Group, and Tika Sylvia, the experienced Chief Marketing Officer at Koltiva, will provide valuable expertise and perspectives from their extensive careers. By drawing from their wealth of industry knowledge, attendees can expect to gain practical strategies and profound insights into tackling the complexities of brand management in the digital era. This article will provide insights into the discussions, focusing on the challenges and opportunities of managing brand value in a digital landscape, and the tools that businesses need to embrace. 1. Understanding Brand Value in the Digital Age Brand value is no longer confined to product quality, catchy slogans, or ad campaigns. In the digital era, brand value is intricately tied to customer experience, trust, and engagement. Omni-channel Presence: Customers interact with brands across multiple touchpoints—from websites and mobile apps to social media platforms and chatbots. Consistency across these channels enhances brand perception. Brand Reputation: Online reviews, customer testimonials, and public sentiment on platforms like X (formerly Twitter) and Instagram play a significant role in brand value. Experience-Driven Value: Today’s consumers expect personalized experiences. Brands that fail to deliver value beyond transactions risk becoming irrelevant. 2. Digitalization and Its Impact on Brand Value Management Speakers at Business Week emphasized how digital transformation enables brands to enhance value by streamlining operations, enhancing customer engagement, and personalizing experiences. Here are some key impacts: Data as a Strategic Asset: Brands can leverage data analytics to understand customer behavior, segment audiences, and deliver targeted campaigns. Automation and AI: Tools like chatbots and marketing automation platforms help brands provide 24/7 support and personalized recommendations. Customer-Centric Platforms: E-commerce sites, mobile apps, and social media allow businesses to offer seamless shopping experiences, increasing customer satisfaction and loyalty. 3. The Role of Digital Storytelling in Brand Building Digitalization has reshaped how brands tell their stories and connect emotionally with consumers. Traditional advertising is being replaced by authentic, real-time content that resonates with audiences. Social Media Campaigns: Brands are using platforms like Instagram, TikTok, and YouTube to launch creative, interactive campaigns. User-Generated Content (UGC): Encouraging customers to share their experiences strengthens brand authenticity and builds community trust. Interactive Storytelling: AR/VR technology enables immersive brand experiences, giving customers a virtual feel of products or services. 4. Leveraging Data Analytics for Brand Value Management The Business Week sessions underscored the importance of data analytics in tracking and enhancing brand value. Brands can no longer rely on intuition alone—they must make data-driven decisions to optimize customer experiences. Sentiment Analysis: Monitoring online sentiment helps brands respond proactively to customer concerns and avoid reputational damage. Customer Journey Mapping: Data analytics tools help track customer interactions across multiple touchpoints, ensuring consistency and relevance. Performance Metrics: Key metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Lifetime Value (CLV) are essential for assessing brand performance. 5. Building Trust through Transparency and Sustainability In the digital age, trust and sustainability have become essential elements of brand value. Consumers increasingly prefer brands that are transparent, ethical, and environmentally responsible. Transparent Supply Chains: Digital tools like blockchain provide visibility into supply chains, ensuring customers that products are sourced responsibly. Sustainability Initiatives: Brands that adopt eco-friendly practices gain a competitive edge, as consumers are more inclined to support sustainable businesses. CSR Campaigns: Social responsibility campaigns amplify brand value by demonstrating a company’s commitment to giving back to society. 6. Personalization and Customer Experience as Key Differentiators Another key theme of Business Week was the growing importance of personalization in enhancing customer experience and brand value. Modern consumers expect tailored experiences that cater to their individual preferences and needs. AI-Powered Recommendations: E-commerce platforms use AI to offer product recommendations based on browsing history and past purchases. Dynamic Content: Personalized emails, landing pages, and ads create a sense of relevance and increase conversion rates. Loyalty Programs: Customized loyalty programs reward customers based on their preferences, encouraging repeat purchases and brand advocacy. 7. Challenges in Managing Brand Value through Digitalization While digitalization presents opportunities, it also brings challenges for brands. Several speakers at Business Week discussed common challenges businesses face in managing brand value digitally. Information Overload: With so many platforms and channels, brands must carefully manage messaging to avoid overwhelming customers. Data Privacy Concerns: Collecting and using customer data raises privacy concerns, making it crucial for brands to comply with regulations like the GDPR. Brand Consistency: Maintaining a consistent brand voice and identity across all digital channels can be challenging, especially for global companies. 8. Strategies for Future-Proofing Brand Value Looking forward, Business Week emphasized the importance of innovation and agility in future-proofing brand value. Brands must stay ahead of trends and continually adapt to changes in consumer behavior and technology. Agile Marketing: Brands need to adopt agile marketing practices to respond quickly to market changes and customer feedback. Innovative Technologies: Exploring emerging technologies like AI, blockchain, and the metaverse can unlock new ways to enhance brand value. Continuous Learning: Brands should invest in employee training and upskilling programs to keep teams updated on the latest trends and technologies. 9. Key Takeaways from Business Week The Business Week event provided businesses with actionable insights on managing brand value effectively through digitalization. Here are some key takeaways: Invest in Data and Analytics: Data-driven decision-making is essential for optimizing brand value. Focus on Customer Experience: Personalization and seamless experiences are critical differentiators. Build Trust with Transparency: Brands that are transparent and socially responsible gain consumer loyalty. Stay Agile and Innovative: Future-proofing brand value requires a culture of innovation and adaptability. The Business Week 2021 highlighted that brand value management has transformed in the digital era. Traditional branding strategies are no longer sufficient—brands must embrace digital tools, personalization, and innovation to thrive in a competitive marketplace. From leveraging data analytics and AI to building trust through transparency, businesses must take a holistic approach to managing brand value. As the digital landscape continues to evolve, brands that stay agile and focus on customer-centric strategies will be well-positioned for long-term success. More information: https://brandui.id/registrations/

  • [Video] Digital Technopreneur Festival 2021: The Fundamental Marketing Strategy for Tech Startups

    The Digital Technopreneur Festival 2021 highlighted the rapidly evolving landscape of startups and the critical role that marketing plays in driving sustainable growth. With increased competition and disruptive innovations across industries, tech startups must adopt strategic marketing approaches to stand out. This festival provided participants with key insights into how early-stage businesses can use marketing to fuel expansion, attract customers, and build lasting brand value. In this article, we’ll explore the fundamental marketing strategies discussed during the event, tailored specifically for tech startups. 1. Identifying and Understanding Target Customers One of the first lessons shared at the Digital Technopreneur Festival 2021 was the importance of customer segmentation. Tech startups often have limited resources, so marketing efforts must be precise and targeted. Customer Personas: Creating detailed profiles based on demographics, behavior, and needs ensures marketing campaigns resonate with the right audience. Product-Market Fit: Identifying customer pain points and aligning them with product offerings is essential for gaining early traction. Data-Driven Insights: Utilizing analytics tools like Google Analytics or customer feedback forms helps startups refine their target audience over time. 2. Building a Strong Brand & Marketing Identity for StartUp Building a strong brand is crucial for startups aiming to gain trust and recognition. Several experts at the event emphasized the need to craft a unique brand identity from the beginning. Mission and Vision: Startups should communicate their mission clearly and connect it to the customer’s emotional needs. Visual Identity: Consistent use of logos, color schemes, and fonts across platforms helps build brand familiarity. Brand Voice: Defining a distinct tone—whether professional, playful, or futuristic—helps connect with the audience in meaningful ways. 3. Leveraging Digital Channels for Maximum Impact Digital marketing channels offer cost-effective ways for startups to reach large audiences. At the Digital Technopreneur Festival , industry experts provided insights into the most effective platforms for tech startups: Social Media Marketing: Platforms like Instagram, LinkedIn, and X (formerly Twitter) are essential for engaging audiences. Content Marketing: Blogs, videos, and webinars help establish thought leadership and attract potential customers. Search Engine Optimization (SEO): Optimizing websites for search engines improves discoverability, driving organic traffic. Paid Ads: Platforms like Google Ads and Facebook Ads allow startups to run targeted campaigns to capture early interest. 4. Focusing on Customer Acquisition and Retention The Digital Technopreneur Festival 2021 placed a strong emphasis on the need for startups to balance customer acquisition with retention efforts. While acquiring customers is crucial, retaining them leads to long-term profitability. Freemium Models: Many tech startups attract users with freemium or trial models, giving them a taste of premium services. Email Marketing: Nurturing leads through personalized email campaigns builds customer loyalty and engagement. Referral Programs: Incentivizing existing customers to refer others is a low-cost way to acquire new users. Customer Feedback: Continuously collecting feedback helps startups refine products and improve customer satisfaction. 5. Harnessing the Power of Analytics Data plays a pivotal role in modern marketing, and tech startups need to leverage analytics to optimize their strategies. Experts at the festival discussed how startups can make data-driven decisions by: Tracking Key Metrics: Startups must focus on essential metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversion rates. A/B Testing: Testing different versions of ads, emails, or landing pages helps startups identify the most effective approach. Customer Behavior Analysis: Understanding how users interact with a product helps refine marketing strategies and user experience. Recommended Tools: Platforms like Google Analytics, HubSpot, and Mixpanel were mentioned during the event as essential tools for tracking marketing performance and customer behavior. 6. Networking and Strategic Partnerships The Digital Technopreneur Festival also underscored the importance of strategic collaborations . Startups can benefit significantly from networking with other businesses, investors, and mentors. Joint Marketing Campaigns: Partnering with complementary startups can amplify reach and create a win-win situation. Incubators and Accelerators: Participating in accelerator programs helps startups gain exposure and access valuable networks. Industry Events: Attending events like this festival enables startups to connect with industry experts and potential investors. 7. Building a Community around the Brand Another key takeaway from the festival was the importance of community-building for startups. Creating a loyal community of users and supporters enhances word-of-mouth marketing and helps foster long-term engagement. Online Communities: Startups can create communities on platforms like Facebook Groups or Reddit to engage users directly. Exclusive Events: Hosting online webinars, meetups, or AMAs (Ask Me Anything) sessions adds value to the community. User-Generated Content: Encouraging users to share their experiences on social media builds authenticity and trust. 8. Staying Agile and Embracing Change Startups operate in highly dynamic environments, making it essential to stay agile in marketing efforts. The festival emphasized that startups must adapt quickly to changing market trends and customer preferences. Experiment and Pivot: Startups should not be afraid to experiment with new ideas and pivot when necessary. Monitor Competitors: Keeping an eye on competitors’ marketing strategies provides valuable insights and benchmarks. Adapt to New Technologies: Leveraging AI, automation, and other technologies enhances marketing efficiency. 9. Measuring and Scaling Success As startups grow, measuring success becomes critical to ensure sustainable scaling. The Digital Technopreneur Festival emphasized the need to develop a scalable marketing strategy that evolves with the business. Set Clear KPIs: Defining Key Performance Indicators (KPIs) helps startups stay focused on growth objectives. Automate Processes: Automating repetitive marketing tasks improves efficiency and reduces operational costs. Scaling Campaigns: Successful marketing campaigns should be scalable to reach larger audiences without increasing costs proportionately. The Digital Technopreneur Festival 2021 provided valuable insights into the fundamental marketing strategies that tech startups must adopt to thrive in competitive markets. From building a strong brand identity to leveraging data analytics, startups need to be intentional and innovative in their marketing efforts. By focusing on customer acquisition and retention, embracing partnerships, and staying agile, tech startups can achieve sustainable growth. With the right marketing strategy, even early-stage ventures can position themselves for long-term success and make a significant impact in their industries.

  • [Video] Jakarta E-Commerce Night: “The Importance of Analyzing Startup Growth”

    After being successfully held for the first time in January 2018, we are honored to announce that Jakarta E-Commerce Night presents the newest networking event with expert panel discussions about the importance of analyzing startup growth. As a bi-monthly networking event to support a positive ambiance in the dynamic of the e-commerce industry, Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, on behalf of the committee, said, "By a panel discussion concept with the experts, we hope Jakarta E-Commerce Night can bring fresh ideas as a mingle and professional networking in Jakarta." She added, "Attendees will be able to learn, discuss, and connect with the experts. We will create great synergies at this networking event by offering these unique concepts together with key players and outstanding leaders, ranging from e-commerce, telcos, banks, the FMCG industry, and high-growth startups. Panel discussion guided by Tika Sylvia Utami, Corporate Marketing Manager of Ninja Xpress. S he said, "The discussion will be focused on four key areas: the importance of technical talent in building a successful team; powerful pitch deck content and presentation skills; the key challenge of finding the right match with the investor's needs (type of investor); and startup quality improvement in terms of business growth and sustainability." Many startups today might underestimate the importance of talent, yet investing in people can have a significant influence on the success of a startup. Some of them gravitate toward startups because they want to feel like they are part of something bigger than themselves. Together with Nayoko Wicaksono, Chief Executive Officer (CEO) of Algoritma (Data Science Education Center), and Venture Partner Plug and Play Indonesia, we will discuss the key importance of technical talent in building a successful team for startups. Nowadays, a lot of startups are becoming unicorns and still growing. The move also comes as smaller players are struggling to compete against companies funded by big investors. With Ario Ariotedjo, Managing Partner and Founder of Grupara Ventures, we will discuss the growth and sustainability of the startup from an investor's perspective. Also, we will talk about the importance of powerful pitch deck content and presentation skills. There are a lot of types of startup investment, i.e., incubators, accelerators, angel investors, etc. Aligning with that, with Teezar Firmansyah, Partner at Kolibra Capital, we will talk about the types of startup investments and how to find the right match who suits the startup and investor needs. Also about startup quality improvement in terms of growth and sustainability. From the entrepreneurs perspective, who successfully brought Orami by Bilna to become a big marketplace for moms and babies, we will discuss and explore key challenges for startup companies facing a dynamic and fast environment in the tech-startup industry, together with Ferry Tenka, Chief Executive Officer (CEO), Orami Bilna. Also, how to adapt the startup culture (idealism, vision) to be aligned with investor purposes

  • Jakarta E-Commerce Night: Indonesia’s Standout Famous Female Marketers in Tech Startups Industry

    As we enter the second semester of 2018, the growth of the e-commerce industry is still showing significant performance. In the midst of male dominance in Indonesia’s tech, digital, and e-commerce industries, especially at top leadership and technical positions, Jakarta E-Commerce Night, in collaboration with Priceza Indonesia, presents Famous Female Marketers who are emerging talents in Indonesia’s tech start-ups and e-commerce world. Besides leveraging the business, the company must seize the opportunities of their human resources as well as increase customer expectations to increase customer acquisition or maintain customer retention. At Jakarta E-Commerce Night which was held on July 26, 2018, Tika Sylvia Utami, Corporate Marketing Manager of Ninja Xpress, on behalf of the Committee of Jakarta E-Commerce Night, said, "Along with the growth of the e-commerce industry that is showing its significant performance, we know that there are also the roles of standout women behind that. We can see now that there are women at the top-level management who hold an important position." She added, "However, the role of standout women is something that we cannot resist these days. By offering the smart solution in a diverse range of sectors from e-commerce, transportation, marketplaces, and digital support systems (i.e., digital consultants and affiliate companies)." The e-commerce market in Indonesia is experiencing quick growth year after year with no signs of slowing down. Shoppers do not have to go from store to store to check prices. Priceza Indonesia became a provider of shopping search engines and price comparison sites that helped consumers make smart shopping decisions. Reni Minarti, Co-Founder and VP Sales at Priceza Indonesia, shared how to cope with the challenge of being a woman leader in a fast-growing start-up company, as well as talked about the e-commerce ecosystem in Indonesia and how affiliate companies became the most important support system for the ecosystem. The digital landscape is shifting dramatically. The arts of marketing innovation are always growing and need to be improved to face consumers' dynamic behavior. Ogilvy Indonesia, as one of the digital agencies, is analyzing the needs in the market, especially in digital. Yuliani Setiadi, General Manager, Head of CX, and Martech at Ogilvy Indonesia, is one of the speakers who shares her thoughts about the trends as well as her achievements in representing a new generation of millennial leaders. The phenomenon of emerging transportation on demand is another big topic, especially about one of Indonesia’s unicorns, GO-JEK, for creating social impact by partnering with mission-aligned stakeholders on programs to support the driver partners and MSMEs partners. Siti Astrid Kusumawardhani, Vice President, Public Affairs, GO-JEK, shares how to coordinate communications and public affairs across markets for GO-JEK. The biggest romantic e-commerce company in Indonesia is revolutionizing how to discover and purchase romantic items. As the only romantic portal in Indonesia aimed at the romantic side, Grace Natalia, Co-Founder of Asmaraku.com, shared a business overview of the romantic e-store landscape and key things on how to run the business. Nevertheless, these four hard-working women are outstanding individuals in the tech startup and digital fields who have proven their ability to navigate the complexities of the industry. Jakarta E-Commerce Night Vol. 3 in collaboration with Priceza Indonesia was successfully held on July 26 and was attended by over 100 participants. Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, hopes this event can support and create a positive ambiance for the e-commerce industry. She said, "With some e-commerce enthusiasts, we held the event. An evening conversation and mingle time with professionals from e-commerce and other industries." Hosted by e-commerce enthusiasts from Priceza Indonesia, Accestrade, Ninjavan, Pasarwarga, Netzme, and Pasarwarga. This event is also supported by Priceza Indonesia, Digibank, Accesstrade, Netzme, Pasarwarga, Diskonaja, Shopback, Hush Puppies, POPULAR, POPBOXASIA, Berrybenka, Purantara, Ofiskita, Kxstart, Block71, Oktagon, and Honestbee. About Jakarta E-Commerce Night Jakarta E-Commerce Night is a bimonthly networking event to support a positive ambiance in the dynamic e-commerce industry. An evening of conversation and mingle time with professionals from e-commerce and other industries The must-attend professional networking event for everyone who wants to get insight about e-commerce technology, ideas, strategies, and inspirations About Priceza Priceza is a shopping search engine and price comparison platform established in 2010 in Thailand. Priceza Indonesia was established in 2013 with a total of nearly 5 million users per month. In addition to Thailand and Indonesia , Priceza also operates in four other Southeast Asian countries, namely Malaysia, Singapore, the Philippines, and Vietnam. Priceza helps millions of online shoppers access information to make smart shopping decisions and connect thousands of online stores with their buyers.

  • Startup Growth Analysis: Insights from an Indonesia Speaker at Jakarta E-Commerce Night

    After being successfully held for the first time in January 2018, we are honored to announce that Jakarta E-Commerce Night presents the newest networking event with expert panel discussions about the importance of analyzing startup growth. As a bi-monthly networking event to support a positive ambiance in the dynamic of the e-commerce industry, Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, on behalf of the committee, said, "By a panel discussion concept with the experts and indonesia speaker, we hope Jakarta E-Commerce Night can bring fresh ideas as a mingle and professional networking in Jakarta." She added, "Attendees will be able to learn, discuss, and connect with the experts. We will create great synergies at this networking event by offering these unique concepts together with key players and outstanding leaders, ranging from e-commerce, telcos, banks, the FMCG industry, and high-growth startups. Panel discussion guided by Tika Sylvia , Corporate Marketing Manager of Ninja Xpress She said, "The discussion will be focused on four key areas: the importance of technical talent in building a successful team; powerful pitch deck content and presentation skills; the key challenge of finding the right match with the investor's needs (type of investor); and startup quality improvement in terms of business growth and sustainability." Many startups today might underestimate the importance of talent, yet investing in people can have a significant influence on the success of a startup. Some of them gravitate toward startups because they want to feel like they are part of something bigger than themselves. Together with Nayoko Wicaksono, Chief Executive Officer (CEO) of Algoritma (Data Science Education Center), and Venture Partner Plug and Play Indonesia, we will discuss the key importance of technical talent in building a successful team for startups. Nowadays, a lot of startups are becoming unicorns and still growing. The move also comes as smaller players are struggling to compete against companies funded by big investors. With Ario Ariotedjo, Managing Partner and Founder of Grupara Ventures, we will discuss the growth and sustainability of the startup from an investor's perspective. Also, we will talk about the importance of powerful pitch deck content and presentation skills. There are a lot of types of startup investment, i.e., incubators, accelerators, angel investors, etc. Aligning with that, with Teezar Firmansyah, Partner at Kolibra Capital, we will talk about the types of startup investments and how to find the right match who suits the startup and investor needs. Also about startup quality improvement in terms of growth and sustainability. From the entrepreneurs perspective, who successfully brought Orami by Bilna to become a big marketplace for moms and babies, we will discuss and explore key challenges for startup companies facing a dynamic and fast environment in the tech-startup industry, together with Ferry Tenka, Chief Executive Officer (CEO), Orami Bilna. Also, how to adapt the startup culture (idealism, vision) to be aligned with investor purposes About Jakarta E-Commerce Night Jakarta E-Commerce Night is a bimonthly networking event to support a positive ambiance in the dynamic e-commerce industry. An evening of conversation and mingle time with professionals from e-commerce and other industries The must-attend professional networking event for everyone who wants to get an insight about e-commerce technology, ideas, strategies, and inspirations

  • Jakarta eCommerce Night Seminar: “The Arts of Marketing Innovation"

    As we enter 2018 with the e-commerce industry bigger than ever before and more consumers turning to online shopping, e-commerce practitioners are hungry enough to find out the top trends in the industry. With record numbers of shoppers now preferring to buy online, it is creating challenges and opportunities for marketers to engage and delight customers and to differentiate and find their own brand uniqueness. The company must seize the opportunities of new technology, mobile and digital transformation, and increased customer expectations to increase customer acquisition or maintain customer retention. At Jakarta E-Commerce Night Seminar which was held on the 25th of January 2018, Tika Sylvia , Head of MarketingFoodgasm, on behalf of the Committee of Jakarta E-Commerce Night, said, "If we look at previous years, none of the top-level marketing innovations are especially new; it's a bit difficult to describe them as the new trends or innovations." She added, "However, innovations like content marketing or affiliation have continued to grow in importance and will be used by many businesses." The popularity of native ads was disclosed by GetCRAFT in their white paper released last quarter with the title "Indonesia Native Advertising and Influencer Marketing Report 2018’, with insightful findings that native ads are an effective means by which brands can reach out to an audience that is both weary and wary of online ads. Anthony Reza, Co-Founder and CEO of GetCRAFT Indonesia, explained that native ads, especially sponsored content, work well for both branding and conversion, allowing brands to develop their credibility among potential buyers and also ride on the credibility of sources trusted by consumers. Details of the material released from GetCRAFT are available at this link. The e-commerce landscape is shifting dramatically. The arts of marketing innovation are always growing and need to be improved to face consumers' dynamic behavior. Shopback has applied learnings from other successful cashback models and succeeded in taking that model and localizing it for the Southeast Asian market, including Indonesia, and becoming the leading cashback site and marketplace for e-commerce. Indra Yonathan, Co-Founder and Country Head of Shopback Indonesia is one of the speakers who shared his thoughts about the trends. Consumers who try new platforms tend to seek out platforms that they can trust for ‘product recommendations’ and "deals." With the comparison feature, Priceza Indonesia became a provider of shopping search engines and price comparison sites that helped consumers make smart shopping decisions . Bayu Irawan, Country Manager, Priceza Indonesia, shared his insight about e-commerce growth and digital trends and innovations across marketing channels that should be adopted in the e-commerce sector. Well, unknown marketing surprises await in 2018, and some of these trends will probably work or even fail to come to fruition as technology and the expectations of consumers change. Nevertheless, many of the trends outlined here are likely to come to pass. Jakarta E-Commerce Night was successfully held on January 25, 2018, and was attended by over 100 participants. Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, hopes this event can support and create a positive ambiance for the e-commerce industry. She said, "With some e-commerce enthusiasts, we held the event. An evening conversation and mingle time with professionals from e-commerce and other industries." Hosted by E-Commerce Enthusiasts from Accestrade, Foodgasm, H-Cube Coworking Space, Travellers.ID, and RedDoorz This event is also supported by Blibli, Belanjabekas, Berrykitchen, 9to9.online, Hush Puppies, Goers, Jenius, Oktagon, MUA Hunter, and Hoshino Tea Time.

  • Interview with Jonno White: Insights from a Market Women Leader

    1. What have you found most challenging as a CEO or executive of a large enterprise? Bringing inclusivity to the working environment became the most challenging part. Looks like a game, being in a startup company requires us to be ready for change. The keys to leading change are trust and clear communication. Build trust with my current teams, by opening the stage of two-way communication. Reasonable logical background is also very important to be communicated, to make the team feel involved and understand how its change is needed. 2. How did you become a C-Level or executive of a large enterprise? Can you please briefly tell the story? There is no shortcut to being what you want to be right now, or to being one of the market women leader in a leading startup company. I started my career as a specialist marketer but now I choose to become ‘A Jack of Trade’, with an understanding of a wide range of things, across a variety of integrated marketing techniques with 360 marketing growth to drive the future success of organizations. Well, at the end of the day, Whether specialist or generalist, the fundamental thing is a curiosity to fully understand an integrated marketing strategy which makes everyone need to have both a broad and depth of skills. To be able to give ourselves an edge in one particular area, but also keep other options open for the future. However, on top of the ability, knowledge, and experience that I had, I don’t want to ignore that other external factors also contribute to driving me to achieve great performance and success in my career. I met a few inspiring leaders on my path, that actually spread his leader’s passion in a way that enabled me to feel passionate about what I'm doing. This shared passion is a critical condition that makes me feel as if my work has a purpose and meaning beyond the daily task. It makes me get a big picture in a very helicopter view of how we grow together in an organization. 3. How do you structure your work days from waking up to going to sleep? In this pandemic situation, where we are in an uncertain time and need to be faced with rapid fluctuations and adaptation very quickly, having a morning coffee is more than just a drink, it is a ritual for me. A cup of coffee with morning TV news is the perfect combination to find inspiration and start making a daily routine task on Asana. Also, since productivity and efficiency are my top priorities, I am always concerned about the team’s bandwidth and capacity. Hence, encouraging the team to know about focus & priorities will encourage them to work smart, instead of only working hard. Bring the team to macro thinking by highlighting our top agreed metrics, instead of monitoring their micro activities, and defining clear OKRs to maximize the team’s effort and achieve it together. This macro thinking will bring them into a ‘result-oriented mindset’, However, I also appreciate the process indirectly with the daily team’s assistance. 4. What's the most recent significant leadership lesson you've learned? Adopting a winning mentality in our spirit is something that I’ve learned, a mentality for an individual who achieves greatness consistently. In the 1974 All-England Final, a former Indonesian Badminton player, Rudi Hartono lost in the first game match. And as far behind in the second match. What do we think can make him win the game? Even though he almost lost, and has a low chance of winning? Considered as one of the greatest players of all time. He won the men’s singles title at the prestigious All England Championship 8x (times), and 7x (times) consecutively. When he almost lost, his winning mentality is the biggest part that made him at the top & open additional opportunities. Because sometimes, to win the game it is not only about the capability, or physical effort. But it is also about mental effort. 6. How do you build leadership capacity in a large enterprise? "No one can whistle a symphony. It takes a whole orchestra to play it. I’ve tons of weaknesses, and I always welcome someone who can complete me, playing the other musical instruments to create harmony together." Also, there are 4 points that I believe when I build the team: Trust in leadership. Like long-term relationships, trust is an important factor between both leader and team member. From the team member side, they stay when trust is a living core value, at all levels of the company. Being Involved and Valued. Being involved and valued is beyond the definition of company culture, and taps into those emotional connections that bring a sense of pride and belonging. Being part of something that is innovative. When a project wins, the leader doesn't win alone. Every team member contributed. It comes with a responsibility and duty to the team and company. The bond between employees, the team, and the company becomes inherently strong. Work has purpose & meaning. Successful employees want to excel & pivot their journey by doing work that has purpose and meaning. Sometimes it will give the indirect impact that is better work life. Recognized and respected. Employees stay because all they would take a new company is their reputation. Recognition and respect would have to be earned all over again. 7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far? A few years ago, I was working for a small logistics company where we only had 2 people at the very beginning. It was so hard at that time because we had to run faster and build the team immediately. Within a year, we can make the team grow bigger with more than 30 people in the Marketing team. Someone asked me, "What makes you confident to grow the team from 1 to 30 members within a year? Instead of the capability that also increases, the needs of the company continue to grow. My answer was: "Hire Someone who believes What We Believe, Or Make Us Believe What They Believe!" At that moment I believed, "When we hire someone on the team, we rather hire someone who is not only capable of doing their job. But the most important thing is that we met people who believe what we believe. Or can advise our belief to something that they believe." Interview published by Junno White https://www.consultclarity.org/large-enterprises-leadership/7-questions-with-tika-sylvia

  • RoomMe's CMO shares her secret sauce for content marketing

    Establishing credibility to acquire landlords Building a community for tenants Powerful SEO for lead generation With close to a decade’s worth of knowledge in Indonesia’s digital marketing game, Tika Sylvia is a firm believer in content marketing. In an interview with ContentGrip, the CMO of the country’s popular co-living startup RoomMe shares her approach when it comes to targeting two different audiences online. Launched in 2017, RoomMe has become one of the biggest boarding room operators in the archipelago. The company has nearly 10,000 rooms spread across 12 cities in the nation, serving more than 130,000 monthly website visitors. According to her, some marketers may find it tricky when serving two different user types. Sometimes, the solution may come down to the team’s overarching priority and brand positioning. Establishing content marketing credibility to acquire landlords Tika says that most of her focus and marketing efforts are geared toward tenants rather than landlords. This is inherently more challenging because tenants represent the buyer side of the equation, meaning they’re the ones who spend money via RoomMe. Landlords are the ones who earn money. “Landlords are more straightforward. We just need to convince them that we are a trusted business,” says Tika. “To do this, we rely mostly on PR and by making sure that our digital assets — website and social media — are active and look professional.” All of RoomMe’s software for landlords is free to use. These include features that allow landlords to fully manage their rooms and related operations such as customer support, payment collections, and real-time reports. RoomMe also helps landlords generate more revenue by advertising their vacancies online, without any commissions. This offer helped make the entire landlord acquisition process smoother for Tika’s team. Naturally, before sealing a deal, landlords usually conduct simple online research about RoomMe. When this happens, they can find positive news and stories that RoomMe generates in the press via PR activities. After checking out RoomMe’s website and social media, landlords usually have no problem joining the platform. When it comes to attracting media attention in Indonesia, Tika explains that brands must be ready to share insights that journalists are looking for. She says, “Even if we talk about our business in the press release, we should be ready to share specific business insights with the journalists. That way, we’re helping them serve their readers with useful data.” “For PR, the story we tell shouldn’t just be about our brand, or about how many thousands of rooms that we have now. Instead, we should explore a variety of topics.” Over the past few months, RoomMe’s media coverage includes topics such as the company’s latest business updates, insights for landlords, and a charity campaign that the company ran by working with independent local musicians. Tika says that brands should avoid being impersonal and distant with journalists when sending out press releases. Instead, PR teams should take time to foster long-term relationships with members of the media, and get to know them beyond a first name basis. Tika says that her team even went so far as to check up on journalists who were furloughed due to the pandemic. Building a community for tenants Built by a team of local founders, Tika explains that RoomMe understands the boarding room culture well in Indonesia. She says, “This concept has been around since the Dutch occupation period. Back then, people paid so that their children could live with Dutch families, so as to learn about their culture and habits. This has become RoomMe’s value proposition. Tenants are excited about RoomMe not only because of its facilities but also because of its positive ecosystem.” RoomMe offers long-term stays for tenants in Indonesia. Its biggest tenant user base is comprised of (for the most part) unmarried office workers, followed closely by university students. Tika’s team produces soft-selling original content on Instagram, YouTube, and TikTok, with tenants as the main target audience. These channels are chosen based on their potential to garner awareness and engagements. They take priority over Facebook (which simply mirrors the Instagram content) and LinkedIn (which is mostly used to share PR stories). RoomMe’s social media content discusses various topics related to tenants’ daily lifestyles. This includes content like horoscopes, movie recommendations, interviews with local musicians, and fitness tips. The brand’s social media activities also aim to sync with RoomMe’s community initiatives. Before the pandemic hit, RoomMe was hosting regular events like pop-up bazaars and film screenings. It has since switched to online events such as online game tournaments. RoomMe’s social media strategy is designed to win in the context of brand awareness. This, in turn, may eventually lead to brand loyalty, explains Tika. While measuring social media awareness is pretty straightforward (think metrics like reach, views, clicks, engagements, etc), things become a bit trickier when it comes to loyalty. According to the CMO, when done correctly, the community initiatives can help extend the lifetime value of a given customer. Powerful SEO for lead generation Tika defines “lead conversions” as people who provide their data by joining events, and “qualified leads” as those who have signed up on RoomMe’s platform. According to her, RoomMe’s biggest source of lead generation is SEO. Tika claims that despite only accumulating a domain authority score of 15, the team’s 2,800+ pages of room listings are able to bring in more than 440,000 organic monthly pageviews. She admits that RoomMe hasn’t really found a strong correlation between social media success and lead conversion. Perhaps indirectly, the branding awareness offered by RoomMe’s social media activities helps increase the overall organic traffic. When it comes to PR, several news outlets have also provided backlinks that ultimately help with the brand’s SEO strength. For conversions, paid social media ads are also effective, says Tika. “One trick that works for us is ‘pre-ordering promotion.’ In this case, users can sign up ahead of time for an upcoming 12.12 promo, for example, and when the day arrives, we will send unique promo codes to them.” With that in mind, she still admits that, ideally, the company aims to rely less on paid ads in the long run. Currently, the team is gearing up to double down on its blogging efforts to gain more traction on the SEO battleground. In keeping with its positioning, RoomMe’s articles talk about various lifestyle topics relevant to university students and employees. Tika notes that digital marketing for RoomMe is both fun and challenging. She advises fellow practitioners to always adapt their approaches when it comes to social media. The CMO says, “Each platform, like Facebook and TikTok, has its own algorithm and formula. By figuring those out, we can discover unique growth opportunities.” Full article available here: https://www.contentgrip.com/roomme-cmo-tika-sylvia-content-marketing/

  • The Art of Conversational AI: Insights from Tika Sylvia on Woman Marketing Leader Shaping Customer Experience

    "Marketing is not something we do for people, it’s something we do for people, from people to people." The secret sauce of innovating products to market in this digital era is by humanizing technology, through emotional aspects in brand strategy. Don’t just digitize, yet humanize. People do not buy products and services. They buy relations, emotions, and stories. It is really about people. People buy technology from people, says Tika. In today’s fast-paced digital landscape, businesses are increasingly adopting conversational AI to elevate customer experiences. This technology, which encompasses chatbots and virtual assistants, not only streamlines interactions but also personalizes them, making the technology feel more human. As organizations embrace this shift, woman marketing leader are taking the lead, demonstrating how to effectively utilize AI marketing to forge meaningful connections with customers. AI Chat Online: Personalizing Customer Experiences Integrating AI Chat Online capabilities empowers businesses to deliver personalized experiences. Pioneering female marketers, such as Sheryl Sandberg, exemplify how technology can be leveraged to create tailored interactions based on user preferences and behaviors. By harnessing AI analytics, companies gain valuable insights into customer needs, enabling proactive and thoughtful responses. This approach not only enhances satisfaction but also nurtures brand loyalty. Conversational AI is revolutionizing the way businesses engage with their customers. Tika Sylvia, Vice President of Marketing and Communication at Kata.ai , is at the forefront of this evolution, championing a humanized approach to technology that enhances the customer experience. She underscores the importance of retaining the human element in AI interactions, stating that while AI can provide instant support and personalized engagement, it should enhance, rather than replace, genuine human connection. Creating Authentic Connections through Technology To effectively humanize technology, businesses must prioritize the design of their conversational interfaces. This entails programming AI tools to recognize emotions, respond appropriately, and even incorporate humor. The aim is to ensure interactions feel genuine and relatable. Female leaders in marketing stress that a thoughtfully crafted conversational AI experience can make customers feel valued and understood, ultimately transforming their relationship with the brand. As Sylvia articulates, “Conversational AI is a game changer. It allows businesses to provide instant support and personalized interactions at scale. However, we must not lose the human element in these exchanges. AI should enhance the customer experience, not replace it.” Her insights highlight the necessity for businesses to adopt AI thoughtfully while prioritizing empathy and connection. The impact of women marketing leaders in this technological shift is significant. Sylvia believes female leaders offer a unique perspective in marketing and technology, often emphasizing the importance of understanding customer needs and emotions when designing AI tools. She emphasizes that humanizing AI in marketing involves creating systems that comprehend context and respond in relatable manners. “When customers engage with AI, they should feel as if they are communicating with someone who understands their needs,” she observes. This is particularly vital in customer service, where personal touches can greatly enhance satisfaction. By programming AI to recognize emotions and utilize language that resonates with customers, businesses can establish authentic connections that foster loyalty. Looking to the future, Sylvia is optimistic about the potential of AI Chat Online in business. She envisions increasingly sophisticated AI solutions capable of anticipating customer needs and providing tailored responses. “Imagine a chatbot that not only answers inquiries but also suggests products based on previous purchases or browsing history. This level of personalization will revolutionize the customer journey and create a seamless experience across all touchpoints,” she asserts. Conclusion: The Future of Conversational AI in Marketing from a Woman Marketing Leader The essence of conversational AI lies in fostering authentic connections between businesses and their customers. With the guidance of women marketing leaders advocating for empathy and understanding, businesses can navigate the complexities of digital interactions. By prioritizing humanized technology and leveraging AI marketing strategies, companies can significantly enhance their customer experience. As we move forward, the role of AI Chat Online in business is set to expand, propelled by the insights and innovations from talented female marketers. Their vision for a more connected and compassionate customer experience will shape the future of marketing, demonstrating that humanizing technology can lead to remarkable transformations in how businesses engage with their audiences. Read the eMagazine: Available Here

  • Post-Pandemic Business: Key Takeaways from Indonesia Marketing Festival 2022

    The global pandemic that occurred two years ago disrupted the economic sector and forced businesses to rethink their strategies to sustain themselves. While some businesses managed to adapt and thrive, many others, unfortunately, faced bankruptcy. However, amidst these challenges, there has been a rise in businesses across various sectors that cater to the diverse needs of customers. This trend serves as a potential catalyst for the future, where a wide array of business ideas and marketing strategies can contribute to the advancement of the creative economy industry, particularly in Indonesia. Marketing Fest 2022 has emerged as a pivotal event for industry professionals looking to navigate the complexities of business marketing in a post-pandemic world. As we recover and adapt to new market dynamics, the festival has brought together top-notch speakers from Indonesia and beyond to share insights and innovative strategies that can accelerate business growth. Considering this perspective, it becomes crucial to explore the plans, strategies, and tools employed by business professionals in developing their ventures to thrive in an increasingly diverse creative economy. To delve deeper into this subject, MarketingFest 2022, organized by Exabytes Indonesia, presents an opportunity to engage with industry experts and gain valuable insights. Join us on 26 October 2022 at Soehanna Hall, SCBD, Jakarta, where we will have the privilege of hearing from esteemed speakers who will shed light on this topic. One of the speakers, Temi Sumarlin from Gerakan Ekonomi Kreatif Nasional (GeKrafs), brings a wealth of knowledge and experience in the creative economy sector. Their expertise will provide valuable perspectives on the future of business development in this industry. Additionally, Nur Anasta Rahmat from Iklanmu will share insights on effective marketing strategies, offering practical advice to help businesses navigate the changing landscape. Furthermore, Tika Sylvia from Koltiva, an industry professional with a proven track record, will offer valuable insights into business strategies that can foster growth and success in the creative economy. By attending this event, participants can expect to gain a comprehensive understanding of the innovative approaches, practical strategies, and essential tools necessary to thrive in an ever-evolving business environment. Don't miss out on this exceptional opportunity to expand your knowledge and network with like-minded professionals in the field. Register now to secure your spot at MarketingFest 2022, as tickets are selling fast! Register Now: Click Here Take a step towards shaping the future of your business in the creative economy industry and join us on 26 October 2022 at Soehanna Hall, SCBD, Jakarta. Let's navigate the challenges and explore the exciting possibilities together. In conclusion, Marketing Fest 2022 has solidified its position as an essential event for anyone involved in business marketing. The insights shared by industry leaders not only highlighted the current trends but also provided actionable strategies for success. As we continue to move forward in this new era, the knowledge gained from this festival will be instrumental in shaping the future of marketing practices. By embracing innovative strategies, understanding consumer needs, and leveraging digital tools, businesses can accelerate their growth and thrive in the post-pandemic landscape. The expertise shared at Marketing Fest will undoubtedly empower professionals to rise to the challenges ahead, ensuring that they remain competitive in an ever-evolving market.

  • Invest in Branding: Why Brand Identity Investment Pays Off?

    Why is investing in brands essential? Let's Get Started: Identifying Our Brand Purpose Know Your Audience’s Desire - Beyond than just a Demographics Craft Our Origin & Authentic Story Create an Emotional Connection The fallacy in thinking that a 'brand' is merely about color and design is rooted in a narrow or superficial view of branding. This misconception reduces the entire concept of a brand to its visual elements—like logos, fonts, and colors—branding is much more than just how a company looks, it’s about the emotional and experiential connections it creates with people. It's a complete perception of a business in the minds of consumers, users, and stakeholders, encompassing its values, personality, and reputation. Why is investing in brands essential? A strong brand is more than just a logo or visual identity—it’s trust, loyalty, and recognition that give a business a lasting competitive advantage. However, some businesses tend to put branding on their second, third, or last priorities, while they are investing more in the most important priorities like product development, technology, and sales. The dilemmatic condition sometimes makes it a bit difficult for businesses to invest time and resources into building brand equity , and not every company has the budget to outsource these efforts. But think about it: when we walk into a store filled with countless choices or browse online with dozens of brands on the 1st of search engine result page (SERP), what makes one product catch your eye? It’s rarely just about the price, right? Engaging in a price war rarely results in long-lasting success. Instead, it’s the brands that forge a deeper connection with us—those that align with our values, meet our needs and inspire our aspirations—that truly capture our attention and loyalty. Even though developing a brand is an ongoing effort and requires long-term commitment, it is worth the investment for our sustainable business growth. Let's Get Started: Identifying Our Brand Purpose Building a strong brand begins with a clear understanding of our purpose. In today’s consumer landscape, people are increasingly drawn to brands that stand for something meaningful. So, let’s ask ourselves: What does our brand truly represent? How do our values align with the needs, aspirations, or challenges of our audience? And, how committed are we to making a positive impact on both people and the planet? The Harvard Business Review  reports that 65% of consumers prefer to support  purpose-driven brands  that actively pursue sustainability. This statistic presents both opportunity and challenge which means we need to align our messaging with genuine actions that promote public causes. Yet, even though many consumers express a desire to buy from socially responsible brands , other factors can influence their purchasing decisions. Issues like product quality, operations, pricing, and after-sales service can create barriers if consumers doubt the authenticity of our claims. Once we identify a brand purpose that resonates deeply with our team, it’s crucial to ensure that our products and services uphold this commitment. That’s how we can effectively bridge the gap between intention and action. Case Study: Patagonia and Its Commitment to Environmental Sustainability Take Patagonia,  for instance. This outdoor clothing brand has gained a stellar reputation for its unwavering dedication to environmental sustainability. Their  brand purpose  focus on protecting the planet and promoting responsible consumption. This commitment is not just a tagline; it’s intricately woven into their brand story and operational practices. By emphasizing their mission to create high-quality products while minimizing environmental impact, Patagonia has fostered a loyal customer base that shares in its vision. They’ve shown that when a brand’s values align with its actions, it can inspire genuine trust and loyalty among consumers. Know Your Audience’s Desire - Beyond than just a Demographics Understanding your audience is essential for crafting a compelling story that resonates with their needs and desires. It’s not just about demographics; it’s about digging deeper to uncover what truly motivates them. Utilize a detailed customer persona, and engage in social listening to gain insights into their preferences and values. Whether our users prioritize innovation, tradition, sustainability, or luxury, our brand story should authentically reflect their aspirations and expectations. This alignment is crucial for building strong brand equity and fostering lasting connections. Case Study: Nike’s ‘Just Do It’ Campaign and Its Impact on Audience Aspirations Take Nike, for example. This brand has mastered the art of connecting with their audiences, beyond just demographics,  they define deeper with athletes and fitness enthusiasts, capturing the essence of their audience’s aspirations. Their iconic “Just Do It” campaign is more than just a slogan; it embodies a powerful message of motivation and empowerment. By tapping into their  audience's desire for inspiration and achievement,  Nike has crafted a narrative that speaks directly to their customers’ ambitions. This deep understanding of their audience not only fosters a strong emotional connection but also cultivates loyalty, solidifying Nike’s position as a leader in the sports industry. Craft Our Origin & Authentic Story Our origin story reveals why our brand exists and the journey that brought us here. In recent years, authenticity has emerged as a key trend in branding. Consumers are increasingly drawn to brands that embody genuineness, transparency, and fidelity to their brand purpose . We shouldn’t shy away from sharing the challenges we've faced, the breakthroughs we’ve achieved, and the growth we’ve experienced along the way. By showcasing the human side of our business, we create emotional connections that enhance both our brand identity and customer loyalty. Every compelling brand story should reflect a hero's journey, but in this narrative, the hero isn’t us—it’s our customer. Our role as a brand is to help our customers overcome their challenges, providing solutions to their pain points. This narrative framework allows our audience to see themselves in our story, fostering a stronger emotional bond and building lasting brand equity. Case Study: Warby Parker Take Warby Parker,  for example. This eyewear company started with the mission to provide affordable glasses while addressing the critical issue of access to vision care. The  founders shared their personal experiences of struggling to find stylish yet affordable eyewear. By communicating their journey and the social impact of their business, Warby Parker’s story resonates with consumers, driving brand loyalty. Create an Emotional Connection A strong brand story isn’t a one-time effort; it’s an ongoing narrative that should be reflected across every touchpoint. From our website to social media and even our sales and customer service interactions, consistency is crucial. We must ensure that our messaging, tone, and visual elements align with our overall brand identity, creating a cohesive experience that reinforces our story at every step. A compelling brand story should evoke emotions that resonate with our audience. Case Study: Coca-Cola Coca-Cola’s “ Share a Coke ” campaign is a brilliant example of how to personalize a product and connect with consumers on a deeper level. Faced with a challenge—50% of teens and young adults hadn’t enjoyed a Coca-Cola in the past month—the brand needed a fresh way to engage its key audience. They decided to print 150 of the most popular names in Australia on their bottles and cans, inviting everyone to "Share a Coke." This initiative was more than just a marketing gimmick; it encouraged people to share special moments with friends and family, fostering genuine emotional connections. By tapping into nostalgia and the joy of shared experiences, Coca-Cola transformed its narrative from simply selling a beverage to celebrating relationships. This approach perfectly aligns with their timeless tagline, “Delivering Happiness,” reminding us that branding is about creating connections that resonate with people’s lives. Highlight the Benefits of Our Products or Services While our brand story should focus on narrative and values, it's equally important to showcase the benefits of our offerings. Case Study: Apple Apple’s brand story emphasizes innovation and creativity. Their products are framed not just as technology but as tools for personal expression and empowerment. This narrative elevates their offerings beyond mere functionality, showcasing how Apple devices enable creativity and foster community. By positioning our products within the context of our brand story, we connect with consumers on a deeper level. Investing in our brand is an ongoing journey that requires a brand audit, evaluation, creativity, and a profound understanding of our businesses and users. By identifying our brand purpose , understanding our customers, and weaving authentic narratives that evoke emotion, we can create a story that not only resonates with our audience but also strengthens our brand identity. Remember, investing in our brand story is not just about what we sell; it’s about fostering experiences, emotions, and connections that endure. When we commit to telling our story effectively, we empower our brand to transform into a cherished identity in the hearts of our customers. Pict Resources: Investing in a brand, is it important? Essential oil bottle with no brand. Photo by Christin Hume Coke Photo by Jonas Jacobsson Photo by Jan Böttinger

  • Digital Woman Marketing Leader Round Table Discussion at the 4th Digital Summit

    The 4th Digital Summit Southeast Asia 2022, hosted by WR Digital , was a standout event that highlighted the rapid evolution of digital marketing in the region. It gathered an impressive lineup of industry leaders and innovators, creating an invaluable opportunity for sharing insights and discussing the latest trends in the digital marketing landscape. As the digital world continues to change, this summit emphasized the urgency for marketers to adapt and think creatively. A highlight of the summit was the Digital Women Marketing Leader Round Table Discussion, titled "Putting Customer Centricity at the Heart of Your Cross-Channel Strategy." This gathering brought together leaders from across Southeast Asia, offering a platform for them to share their experiences and challenges in today’s fast-paced digital and mobile environment. The woman marketing leader roundtable featured insightful contributions from remarkable speakers, including: Felyncia Ridwanto , GM of Mass Marketing at Transretail Indonesia Tantia Dian Permata Indah , COO of Monash University Indonesia Jessica Natawibawa , Head of Digital Marketing & Communication at PT. Asuransi Simas Insurtech Indonesia Tika Sylvia , Chief Marketing Officer at Koltiva Indonesia One major takeaway from the summit was the vital role of data analytics in shaping effective marketing strategies. With consumer preferences shifting quickly, understanding and leveraging data is more important than ever. The speakers emphasized how a data-driven approach can lead to more personalized and impactful customer experiences, discussing everything from using AI for predictive analytics to gaining insights into consumer behavior. Beyond data, the summit explored emerging trends in digital marketing. Topics such as social commerce, the power of content marketing, and the need for integrated multi-channel strategies took center stage. As consumers increasingly interact with brands online, the importance of navigating these platforms effectively was underscored. The speakers made a strong case for creating cohesive narratives across various digital channels to foster deeper connections with audiences. In wrapping up, the 4th Digital Summit Southeast Asia 2022 reaffirmed its position as a crucial event for marketers eager to refine their digital strategies . With a blend of data-driven insights, local expertise, and a focus on emerging trends, the summit painted a comprehensive picture of the current digital marketing landscape. The insights gained here will empower marketers throughout Southeast Asia to tackle the challenges of the digital realm head-on. As we look ahead, the knowledge shared at this conference will help ensure that brands stay relevant and maintain strong connections with their audiences in a constantly evolving digital world.

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