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"Marketing is not something we do for people, it’s something we do for people, from people to people." The secret sauce of innovating products to market in this digital era is by humanizing technology, through emotional aspects in brand strategy. Don’t just digitize, yet humanize. People do not buy products and services. They buy relations, emotions, and stories. It is really about people. People buy technology from people, says Tika. In today’s fast-paced digital landscape, businesses are increasingly adopting conversational AI to elevate customer experiences. This technology, which encompasses chatbots and virtual assistants, not only streamlines interactions but also personalizes them, making the technology feel more human. As organizations embrace this shift, woman marketing leader are taking the lead, demonstrating how to effectively utilize AI marketing to forge meaningful connections with customers. AI Chat Online: Personalizing Customer Experiences Integrating AI Chat Online capabilities empowers businesses to deliver personalized experiences. Pioneering female marketers, such as Sheryl Sandberg, exemplify how technology can be leveraged to create tailored interactions based on user preferences and behaviors. By harnessing AI analytics, companies gain valuable insights into customer needs, enabling proactive and thoughtful responses. This approach not only enhances satisfaction but also nurtures brand loyalty. Conversational AI is revolutionizing the way businesses engage with their customers. Tika Sylvia, Vice President of Marketing and Communication at Kata.ai , is at the forefront of this evolution, championing a humanized approach to technology that enhances the customer experience. She underscores the importance of retaining the human element in AI interactions, stating that while AI can provide instant support and personalized engagement, it should enhance, rather than replace, genuine human connection. Creating Authentic Connections through Technology To effectively humanize technology, businesses must prioritize the design of their conversational interfaces. This entails programming AI tools to recognize emotions, respond appropriately, and even incorporate humor. The aim is to ensure interactions feel genuine and relatable. Female leaders in marketing stress that a thoughtfully crafted conversational AI experience can make customers feel valued and understood, ultimately transforming their relationship with the brand. As Sylvia articulates, “Conversational AI is a game changer. It allows businesses to provide instant support and personalized interactions at scale. However, we must not lose the human element in these exchanges. AI should enhance the customer experience, not replace it.” Her insights highlight the necessity for businesses to adopt AI thoughtfully while prioritizing empathy and connection. The impact of women marketing leaders in this technological shift is significant. Sylvia believes female leaders offer a unique perspective in marketing and technology, often emphasizing the importance of understanding customer needs and emotions when designing AI tools. She emphasizes that humanizing AI in marketing involves creating systems that comprehend context and respond in relatable manners. “When customers engage with AI, they should feel as if they are communicating with someone who understands their needs,” she observes. This is particularly vital in customer service, where personal touches can greatly enhance satisfaction. By programming AI to recognize emotions and utilize language that resonates with customers, businesses can establish authentic connections that foster loyalty. Looking to the future, Sylvia is optimistic about the potential of AI Chat Online in business. She envisions increasingly sophisticated AI solutions capable of anticipating customer needs and providing tailored responses. “Imagine a chatbot that not only answers inquiries but also suggests products based on previous purchases or browsing history. This level of personalization will revolutionize the customer journey and create a seamless experience across all touchpoints,” she asserts. Conclusion: The Future of Conversational AI in Marketing from a Woman Marketing Leader The essence of conversational AI lies in fostering authentic connections between businesses and their customers. With the guidance of women marketing leaders advocating for empathy and understanding, businesses can navigate the complexities of digital interactions. By prioritizing humanized technology and leveraging AI marketing strategies, companies can significantly enhance their customer experience. As we move forward, the role of AI Chat Online in business is set to expand, propelled by the insights and innovations from talented female marketers. Their vision for a more connected and compassionate customer experience will shape the future of marketing, demonstrating that humanizing technology can lead to remarkable transformations in how businesses engage with their audiences. Read the eMagazine: Available Here

The global pandemic that occurred two years ago disrupted the economic sector and forced businesses to rethink their strategies to sustain themselves. While some businesses managed to adapt and thrive, many others, unfortunately, faced bankruptcy. However, amidst these challenges, there has been a rise in businesses across various sectors that cater to the diverse needs of customers. This trend serves as a potential catalyst for the future, where a wide array of business ideas and marketing strategies can contribute to the advancement of the creative economy industry, particularly in Indonesia. Marketing Fest 2022 has emerged as a pivotal event for industry professionals looking to navigate the complexities of business marketing in a post-pandemic world. As we recover and adapt to new market dynamics, the festival has brought together top-notch speakers from Indonesia and beyond to share insights and innovative strategies that can accelerate business growth. Considering this perspective, it becomes crucial to explore the plans, strategies, and tools employed by business professionals in developing their ventures to thrive in an increasingly diverse creative economy. To delve deeper into this subject, MarketingFest 2022, organized by Exabytes Indonesia, presents an opportunity to engage with industry experts and gain valuable insights. Join us on 26 October 2022 at Soehanna Hall, SCBD, Jakarta, where we will have the privilege of hearing from esteemed speakers who will shed light on this topic. One of the speakers, Temi Sumarlin from Gerakan Ekonomi Kreatif Nasional (GeKrafs), brings a wealth of knowledge and experience in the creative economy sector. Their expertise will provide valuable perspectives on the future of business development in this industry. Additionally, Nur Anasta Rahmat from Iklanmu will share insights on effective marketing strategies, offering practical advice to help businesses navigate the changing landscape. Furthermore, Tika Sylvia from Koltiva, an industry professional with a proven track record, will offer valuable insights into business strategies that can foster growth and success in the creative economy. By attending this event, participants can expect to gain a comprehensive understanding of the innovative approaches, practical strategies, and essential tools necessary to thrive in an ever-evolving business environment. Don't miss out on this exceptional opportunity to expand your knowledge and network with like-minded professionals in the field. Register now to secure your spot at MarketingFest 2022, as tickets are selling fast! Register Now: Click Here Take a step towards shaping the future of your business in the creative economy industry and join us on 26 October 2022 at Soehanna Hall, SCBD, Jakarta. Let's navigate the challenges and explore the exciting possibilities together. In conclusion, Marketing Fest 2022 has solidified its position as an essential event for anyone involved in business marketing. The insights shared by industry leaders not only highlighted the current trends but also provided actionable strategies for success. As we continue to move forward in this new era, the knowledge gained from this festival will be instrumental in shaping the future of marketing practices. By embracing innovative strategies, understanding consumer needs, and leveraging digital tools, businesses can accelerate their growth and thrive in the post-pandemic landscape. The expertise shared at Marketing Fest will undoubtedly empower professionals to rise to the challenges ahead, ensuring that they remain competitive in an ever-evolving market.

Why is investing in brands essential? Let's Get Started: Identifying Our Brand Purpose Know Your Audience’s Desire - Beyond than just a Demographics Craft Our Origin & Authentic Story Create an Emotional Connection The fallacy in thinking that a 'brand' is merely about color and design is rooted in a narrow or superficial view of branding. This misconception reduces the entire concept of a brand to its visual elements—like logos, fonts, and colors—branding is much more than just how a company looks, it’s about the emotional and experiential connections it creates with people. It's a complete perception of a business in the minds of consumers, users, and stakeholders, encompassing its values, personality, and reputation. Why is investing in brands essential? A strong brand is more than just a logo or visual identity—it’s trust, loyalty, and recognition that give a business a lasting competitive advantage. However, some businesses tend to put branding on their second, third, or last priorities, while they are investing more in the most important priorities like product development, technology, and sales. The dilemmatic condition sometimes makes it a bit difficult for businesses to invest time and resources into building brand equity , and not every company has the budget to outsource these efforts. But think about it: when we walk into a store filled with countless choices or browse online with dozens of brands on the 1st of search engine result page (SERP), what makes one product catch your eye? It’s rarely just about the price, right? Engaging in a price war rarely results in long-lasting success. Instead, it’s the brands that forge a deeper connection with us—those that align with our values, meet our needs and inspire our aspirations—that truly capture our attention and loyalty. Even though developing a brand is an ongoing effort and requires long-term commitment, it is worth the investment for our sustainable business growth. Let's Get Started: Identifying Our Brand Purpose Building a strong brand begins with a clear understanding of our purpose. In today’s consumer landscape, people are increasingly drawn to brands that stand for something meaningful. So, let’s ask ourselves: What does our brand truly represent? How do our values align with the needs, aspirations, or challenges of our audience? And, how committed are we to making a positive impact on both people and the planet? The Harvard Business Review  reports that 65% of consumers prefer to support  purpose-driven brands  that actively pursue sustainability. This statistic presents both opportunity and challenge which means we need to align our messaging with genuine actions that promote public causes. Yet, even though many consumers express a desire to buy from socially responsible brands , other factors can influence their purchasing decisions. Issues like product quality, operations, pricing, and after-sales service can create barriers if consumers doubt the authenticity of our claims. Once we identify a brand purpose that resonates deeply with our team, it’s crucial to ensure that our products and services uphold this commitment. That’s how we can effectively bridge the gap between intention and action. Case Study: Patagonia and Its Commitment to Environmental Sustainability Take Patagonia,  for instance. This outdoor clothing brand has gained a stellar reputation for its unwavering dedication to environmental sustainability. Their  brand purpose  focus on protecting the planet and promoting responsible consumption. This commitment is not just a tagline; it’s intricately woven into their brand story and operational practices. By emphasizing their mission to create high-quality products while minimizing environmental impact, Patagonia has fostered a loyal customer base that shares in its vision. They’ve shown that when a brand’s values align with its actions, it can inspire genuine trust and loyalty among consumers. Know Your Audience’s Desire - Beyond than just a Demographics Understanding your audience is essential for crafting a compelling story that resonates with their needs and desires. It’s not just about demographics; it’s about digging deeper to uncover what truly motivates them. Utilize a detailed customer persona, and engage in social listening to gain insights into their preferences and values. Whether our users prioritize innovation, tradition, sustainability, or luxury, our brand story should authentically reflect their aspirations and expectations. This alignment is crucial for building strong brand equity and fostering lasting connections. Case Study: Nike’s ‘Just Do It’ Campaign and Its Impact on Audience Aspirations Take Nike, for example. This brand has mastered the art of connecting with their audiences, beyond just demographics,  they define deeper with athletes and fitness enthusiasts, capturing the essence of their audience’s aspirations. Their iconic “Just Do It” campaign is more than just a slogan; it embodies a powerful message of motivation and empowerment. By tapping into their  audience's desire for inspiration and achievement,  Nike has crafted a narrative that speaks directly to their customers’ ambitions. This deep understanding of their audience not only fosters a strong emotional connection but also cultivates loyalty, solidifying Nike’s position as a leader in the sports industry. Craft Our Origin & Authentic Story Our origin story reveals why our brand exists and the journey that brought us here. In recent years, authenticity has emerged as a key trend in branding. Consumers are increasingly drawn to brands that embody genuineness, transparency, and fidelity to their brand purpose . We shouldn’t shy away from sharing the challenges we've faced, the breakthroughs we’ve achieved, and the growth we’ve experienced along the way. By showcasing the human side of our business, we create emotional connections that enhance both our brand identity and customer loyalty. Every compelling brand story should reflect a hero's journey, but in this narrative, the hero isn’t us—it’s our customer. Our role as a brand is to help our customers overcome their challenges, providing solutions to their pain points. This narrative framework allows our audience to see themselves in our story, fostering a stronger emotional bond and building lasting brand equity. Case Study: Warby Parker Take Warby Parker,  for example. This eyewear company started with the mission to provide affordable glasses while addressing the critical issue of access to vision care. The  founders shared their personal experiences of struggling to find stylish yet affordable eyewear. By communicating their journey and the social impact of their business, Warby Parker’s story resonates with consumers, driving brand loyalty. Create an Emotional Connection A strong brand story isn’t a one-time effort; it’s an ongoing narrative that should be reflected across every touchpoint. From our website to social media and even our sales and customer service interactions, consistency is crucial. We must ensure that our messaging, tone, and visual elements align with our overall brand identity, creating a cohesive experience that reinforces our story at every step. A compelling brand story should evoke emotions that resonate with our audience. Case Study: Coca-Cola Coca-Cola’s “ Share a Coke ” campaign is a brilliant example of how to personalize a product and connect with consumers on a deeper level. Faced with a challenge—50% of teens and young adults hadn’t enjoyed a Coca-Cola in the past month—the brand needed a fresh way to engage its key audience. They decided to print 150 of the most popular names in Australia on their bottles and cans, inviting everyone to "Share a Coke." This initiative was more than just a marketing gimmick; it encouraged people to share special moments with friends and family, fostering genuine emotional connections. By tapping into nostalgia and the joy of shared experiences, Coca-Cola transformed its narrative from simply selling a beverage to celebrating relationships. This approach perfectly aligns with their timeless tagline, “Delivering Happiness,” reminding us that branding is about creating connections that resonate with people’s lives. Highlight the Benefits of Our Products or Services While our brand story should focus on narrative and values, it's equally important to showcase the benefits of our offerings. Case Study: Apple Apple’s brand story emphasizes innovation and creativity. Their products are framed not just as technology but as tools for personal expression and empowerment. This narrative elevates their offerings beyond mere functionality, showcasing how Apple devices enable creativity and foster community. By positioning our products within the context of our brand story, we connect with consumers on a deeper level. Investing in our brand is an ongoing journey that requires a brand audit, evaluation, creativity, and a profound understanding of our businesses and users. By identifying our brand purpose , understanding our customers, and weaving authentic narratives that evoke emotion, we can create a story that not only resonates with our audience but also strengthens our brand identity. Remember, investing in our brand story is not just about what we sell; it’s about fostering experiences, emotions, and connections that endure. When we commit to telling our story effectively, we empower our brand to transform into a cherished identity in the hearts of our customers. Pict Resources: Investing in a brand, is it important? Essential oil bottle with no brand. Photo by Christin Hume Coke Photo by Jonas Jacobsson Photo by Jan Böttinger

The 4th Digital Summit Southeast Asia 2022, hosted by WR Digital , was a standout event that highlighted the rapid evolution of digital marketing in the region. It gathered an impressive lineup of industry leaders and innovators, creating an invaluable opportunity for sharing insights and discussing the latest trends in the digital marketing landscape. As the digital world continues to change, this summit emphasized the urgency for marketers to adapt and think creatively. A highlight of the summit was the Digital Women Marketing Leader Round Table Discussion, titled "Putting Customer Centricity at the Heart of Your Cross-Channel Strategy." This gathering brought together leaders from across Southeast Asia, offering a platform for them to share their experiences and challenges in today’s fast-paced digital and mobile environment. The woman marketing leader roundtable featured insightful contributions from remarkable speakers, including: Felyncia Ridwanto , GM of Mass Marketing at Transretail Indonesia Tantia Dian Permata Indah , COO of Monash University Indonesia Jessica Natawibawa , Head of Digital Marketing & Communication at PT. Asuransi Simas Insurtech Indonesia Tika Sylvia , Chief Marketing Officer at Koltiva Indonesia One major takeaway from the summit was the vital role of data analytics in shaping effective marketing strategies. With consumer preferences shifting quickly, understanding and leveraging data is more important than ever. The speakers emphasized how a data-driven approach can lead to more personalized and impactful customer experiences, discussing everything from using AI for predictive analytics to gaining insights into consumer behavior. Beyond data, the summit explored emerging trends in digital marketing. Topics such as social commerce, the power of content marketing, and the need for integrated multi-channel strategies took center stage. As consumers increasingly interact with brands online, the importance of navigating these platforms effectively was underscored. The speakers made a strong case for creating cohesive narratives across various digital channels to foster deeper connections with audiences. In wrapping up, the 4th Digital Summit Southeast Asia 2022 reaffirmed its position as a crucial event for marketers eager to refine their digital strategies . With a blend of data-driven insights, local expertise, and a focus on emerging trends, the summit painted a comprehensive picture of the current digital marketing landscape. The insights gained here will empower marketers throughout Southeast Asia to tackle the challenges of the digital realm head-on. As we look ahead, the knowledge shared at this conference will help ensure that brands stay relevant and maintain strong connections with their audiences in a constantly evolving digital world.

The 15th Edition of the Customer Experience Contact Center Transformation Summit has become a pivotal gathering for industry leaders seeking to revolutionize customer interactions. As businesses navigate the complexities of today's market, this summit offers a unique platform for thought leaders to share insights, explore innovative strategies, and discuss the future of customer engagement. One of the most significant trends highlighted at this year’s event is the shift towards a more personalized customer experience. Today’s consumers expect tailored interactions that resonate with their individual needs and preferences. This expectation drives organizations to rethink their contact center strategies, focusing on integrating advanced technologies and data analytics. Speakers at the summit emphasized the importance of leveraging AI and machine learning to analyze customer data, allowing businesses to anticipate needs and provide proactive support. The CX and Contact Center Transformation Summit has established itself as a hub for industry professionals to network and share best practices. By bringing together thought leaders, marketers , and innovators, the summit not only enhances the overall customer experience landscape but also positions itself as a must-attend event for those looking to stay ahead in the rapidly evolving market. Moreover, the summit's diverse lineup of speakers further enriches the discussions. Industry experts from various sectors shared their experiences and strategies for driving change within their organizations. This year, notable speakers included leaders from top companies known for their exceptional customer service, providing valuable case studies and actionable insights. The emphasis on speaker marketing cannot be overstated, as their expertise helps shape the narrative around effective customer engagement strategies. In conclusion, the 15th Edition of the Customer Experience Contact Center Transformation Summit has once again demonstrated its relevance in today’s business environment. By prioritizing personalized experiences, leveraging technology, and fostering collaboration through event marketing, organizations can transform their contact center operations. As the summit continues to evolve, it remains a vital resource for marketing professionals in Indonesia and beyond, ensuring that customer experience stays at the forefront of business strategies. 📅 Date: 25th July 2023 🏢 Location: JW Marriott Mega Kuningan, Jakarta With each edition, the insights gained from such gatherings empower businesses to not only meet but exceed customer expectations, ultimately leading to increased loyalty and long-term success. Attending the Indonesia Marketing Festival is an investment in understanding the future of customer engagement and the role of contact centers in shaping that future. Line Up Speaker RSVP

Today’s consumers expect brands to be more transparent, purpose-driven, and engaging. This talk show will focus on actionable strategies for brands to leverage AI, machine learning, and data analytics to gain deeper customer insights and deliver experiences that feel genuine and human. It will explore the intersection of content marketing and technology, demonstrating how brands can harness digital innovation to craft authentic stories. Speakers will showcase how compelling brand storytelling can bridge the gap between technology and human connection in a world where consumers seek authenticity amidst rapid technological advancement. The essence of brand marketing has always been about storytelling. But in today’s digital era, it’s not enough to just have a story—we need to use the right tools to share it with the right audience. It will focus on how brands can harness tech-driven platforms like social media, video content, and AI personalization to bring their stories to life. That’s where marketing speakers come in, offering insights on how businesses can use technological tools—like AI and data analytics—not just to sell, but to tell compelling stories that connect on a human level. By combining the innovation of content marketing with the deep insights from data-driven brand marketing, the event will explore how businesses can move beyond transactional relationships and create meaningful, long-lasting connections with their audiences. The discussion will center on the idea that technology is not a replacement for human creativity but an enhancer. Speakers at PROLUTION will emphasize the power of using technology not just to create content but to craft stories that resonate deeply with people, whether it’s through a perfectly timed ad on Instagram or a hyper-personalized email campaign. The Role of AI in Content Marketing Artificial Intelligence is no longer just a buzzword—it’s a tool that marketers can use to streamline processes and create more impactful content. It will highlight how AI can enhance content marketing efforts, from automating routine tasks to generating insights that allow for more targeted and personalized campaigns. But while AI can handle the technical side of content marketing, it’s still up to humans to craft the narratives that resonate with audiences. The speakers will explore how marketers can use data-driven insights without losing the personal touch that makes content meaningful and engaging. Don’t miss out on this opportunity to gain insights from marketing speakers and discover how to bridge the gap between technology and humanity in your brand storytelling. PROLUTION promises to offer strategies, inspiration, and practical tools that will help you take your marketing efforts to the next level. Make sure you’re part of this exciting conversation at IMOTION 2023. Your brand’s future story depends on it. Media Coverage: Tempo News DaaI TV Kompas

The Flux Series 2023 in Jakarta is set to bring together some of the most influential marketing leaders in the region, offering a chance to delve into how AI is reshaping the marketing and sales landscape. This event promises to showcase expert insights on how AI is revolutionizing marketing strategies, particularly in a fast-evolving market like Indonesia. It’s a unique opportunity for professionals to explore cutting-edge technologies that are transforming how businesses engage with customers and navigate the digital world. With the rise of AI-driven marketing, businesses can now reach customers in more personalized and efficient ways. During the event, speakers will discuss how AI is helping brands create messaging that resonates more deeply with their target audiences. In a culturally diverse market like Indonesia, understanding individual preferences is essential. AI allows marketers to craft campaigns that speak directly to these nuances, whether through precise targeting, smart advertising, or predictive analytics. By leveraging AI, companies can ensure their message hits the right audience at the right time. A Platform for Thought Leadership Jakarta's Flux Series 2023 will feature leaders from a range of industries, all eager to share their experiences with how AI is transforming marketing and sales processes. These are not just tech experts—they’re thought leaders who understand the future of marketing in Indonesia and beyond. Some of the key topics they’ll cover include how AI automates customer journeys optimizes sales strategies, and enhances consumer insights through machine learning. Learn from Tika Sylvia , Chief Marketing Officer at  Koltiva , she offers a wealth of knowledge and expertise in the marketing field to Flux Series: Marketing Leaders in Jakarta. One of the highlights of the discussion will be how AI is shaping content marketing. Automating routine tasks like scheduling, tracking performance, and managing keywords frees up time for marketers to focus on creativity and strategy. Attendees will also hear how AI can personalize customer experiences with tailored recommendations and hyper-specific messaging, helping businesses stand out in a crowded market. Navigating Indonesia’s Unique Market with Marketing Speaker Indonesia is a highly diverse and rapidly digitizing market. For marketers, this represents both a challenge and an opportunity. AI-driven solutions offer businesses the ability to not just meet but anticipate local demands. By processing large sets of data, AI helps marketers stay on top of regional trends and consumer behaviors, ensuring campaigns remain relevant and culturally attuned. At the Flux Series , speakers will share real-world examples of how businesses are already using AI in Indonesia to craft marketing campaigns that connect on a personal level. With AI’s ability to provide real-time insights, companies can adapt their strategies on the fly, allowing them to stay agile and responsive to market shifts. The Future of AI in Marketing and Sales AI is not just a buzzword—it’s redefining how businesses operate across all functions. During the event, the spotlight will be on how AI is streamlining the sales process. From automating lead generation to predicting which leads are most likely to convert, AI tools enable sales teams to work smarter, not harder. CRM systems powered by AI track customer interactions and provide sales professionals with the data they need to close deals more efficiently. As AI becomes more ingrained in marketing strategies, the future of business is shifting toward smarter, more scalable approaches. The Flux Series 2023 will offer a glimpse into how AI can help businesses strengthen their marketing and sales capabilities, increase ROI, and achieve sustainable growth in an increasingly competitive market. Don’t miss out on this chance to learn from industry leaders and explore the future of AI in marketing. The Flux Series will help you unlock the full potential of AI to drive impactful, innovative campaigns. About the Event: Flux Series by e27

Artificial Intelligence (AI) is no longer a futuristic concept; it has become an integral part of the marketing world. At the forefront of this transformation is the role AI plays in revolutionizing how conten t is created, distributed, and optimized. With the upcoming Indonesia Marketing Festival, industry experts and marketing speakers will delve into the significant shifts AI is driving in content strategies, reshaping marketing and sales efforts across industries. AI in Marketing and Sales: A Game-Changer The integration of AI in marketing and sales strategies has opened new doors for businesses, particularly in Indonesia's vibrant market. As more companies look for ways to differentiate themselves, AI-driven content strategies offer powerful tools to gain a competitive edge. The speakers at this year’s Indonesia Marketing Festival will explore how AI is being used to generate and analyze content, providing marketers with unparalleled insights into consumer behavior. Through predictive analytics, AI helps businesses craft highly targeted marketing campaigns, ensuring their content resonates with the right audience at the right time. This shift is crucial in a market like Indonesia, where understanding the cultural and social nuances of different consumer segments is essential for success. By automating repetitive tasks such as content scheduling and performance tracking, AI allows marketing teams to focus on strategy and creative execution. This leads to more efficient use of resources, ultimately driving better results for businesses. The Future of Content with Marketing Speaker AI isn’t just automating content creation—it’s improving its quality. Tools like natural language processing (NLP) and machine learning are helping marketers craft content that resonates deeply with audiences. AI-generated content is becoming more sophisticated, allowing businesses to maintain a strong digital presence without sacrificing creativity. AI and Human Collaboration: The Future of Marketing While AI is playing an increasingly important role in content marketing, human creativity and intuition remain crucial. The speakers at the Indonesia Marketing Festival will emphasize the importance of combining AI with human expertise to achieve the best results. AI can handle data analysis, automation, and optimization, but it’s the marketers who bring the strategic vision and creativity that ultimately drive campaigns forward. This collaboration between AI and humans represents the future of marketing and sales. As AI continues to evolve, it will become even more embedded in marketing workflows, enabling businesses to create more effective, personalized, and impactful content. However, human marketers will always be needed to guide AI, ensuring it aligns with brand values, cultural sensitivities, and consumer needs. More Info: KOLTIVA's event Page Exabytes' Event Page

The highly anticipated 36th Intrigue MAdVerse Summit is returning to Jakarta in 2024, promising to be a game-changer for marketing professionals across the region. As one of Indonesia's most significant marketing festivals, this event gathers a diverse range of speakers, providing insights into the ever-evolving landscape of business marketing. Attendees can expect a dynamic lineup of industry leaders, delivering valuable perspectives on trends, strategies, and technologies driving marketing innovation. An Unparalleled Speaker Lineup The Intrigue MAdVerse Summit has a reputation for featuring prominent marketing speakers who are thought leaders in the industry. In 2024, the roster will not disappoint, with influential names ready to share their knowledge on the latest developments in marketing.  Elizabeth Sagala - Head of Brand Marketing at Rata.id Tika Sylvia - Chief Marketing Officer at KOLTIVA Tangguh Mafaza - Creative Lead | Product Marketing at FreakOut dewina Indonesia Moderator: Kelvin Hong - Director Of Brand Marketing at A&W International Business Marketing in a Digital World The rise of digital marketing has transformed how businesses operate, and the Intrigue MAdVerse Summit will highlight this transformation through expert-led sessions on various aspects of digital strategies. Key themes will include: AI in Marketing : Exploring how AI technologies are shaping the future of marketing, from predictive analytics to personalized content creation. Sustainable Marketing : With sustainability becoming a business imperative, speakers will discuss how marketing strategies can align with environmental and social responsibility goals. Consumer Data and Personalization : How to use consumer data to create personalized marketing experiences that resonate with specific audiences, particularly in Indonesia’s diverse demographic landscape. Networking Opportunities and Beyond In addition to thought-provoking speaker sessions, the Intrigue MAdVerse Summit offers unmatched networking opportunities. Attendees will have the chance to connect with marketing professionals, entrepreneurs, and business leaders from across the globe. These connections can pave the way for future collaborations, partnerships, and business growth. Event Details: Click Here

Terobsesi dalam mendukung UKM, online seller, dan ekonomi digital Indonesia, penyedia layanan logistik Ninja Xpress menghadirkan program Ninja OASIS (Obrolan Asik Seputar Bisnis). OASIS sendiri merupakan program workshop dan pelatihan edukatif bagi para seller, khususnya pelaku UKM dan online seller dengan menghadirkan diskusi inovatif bersama narasumber sukses yang siap berbagi pengalaman tentang pengelolaan bisnis online. Ninja OASIS juga merupakan program regular yang diadakan di kota-kota besar seperti Jabodetabek, Bandung, Surabaya, Medan, dan Yogyakarta. Ke depan juga akan menjangkau ke daerah lain di seluruh Indonesia. Ignatius Eric Saputra (Country Head Ninja Xpress) mengatakan, pihaknya ingin tumbuh dan sukses bersama para pelanggan terutama para pelaku UKM dan konsisten mendukung pertumbuhan ekonomi digital. Adapun OASIS kali ini menghadirkan tema “Inspirasi Jadi Jutawan di Bulan Ramadan Bersama Ashanty". Eric berpendapat, sebagai negara dengan jumlah penduduk muslim terbesar di dunia, Indonesia berpeluang menjadi pasar produk halal terbesar di dunia sekaligus menjadi produsen produk halal. Menurut Kepala Departemen Ekonomi dan Keuangan Syariah Bank Indonesia, industri halal diketahui mempunyai potensi ekonomi yang sangat besar secara global dan diprediksi terus meningkat menjadi tiga triliun dollar AS pada tahun 2022 mendatang. Topik yang dihadirkan Ninja OASIS di momentum Ramadan cukup berbeda dengan Ninja OASIS sebelumnya. Kali ini Ninja Xpress membahas peluang menjalankan bisnis halal di era digital yang dibawakan oleh Danu Raga (CEO Samaralife). Selain itu penyanyi Ashanty yang kini sukses menjalani bisnis kosmetik halal dan hijab yang digemari oleh perempuan Indonesia, berbagi kiat dalam strategi untuk meningkatkan pertumbuhan bisnis keluarga di industri fashion dan beauty. Selain berkesempatan mengikuti program edukasi Ninja OASIS, pelaku UKM pun mendapatkan keuntungan bila menggunakan layanan Ninja Xpress lewat fitur-fitur yang disediakan, seperti cakupan area meliputi 100% di Indonesia, real-time tracking, layanan bayar di tempat - COD (cash-on-delivery), layanan penjemputan gratis (tanpa minimum paket), juga layanan dashboard dengan intelligence reporting, yang membantu para seller dalam merekap total pengiriman selama setahun ke belakang untuk peningkatan bisnis di tahun berikutnya. Lebih lanjut, mulai periode Ramadan dan Idul Fitri, Ninja Xpress menjamin 100% uang pengiriman kembali (money back guarantee) apabila pengiriman terlambat lebih dari satu hari. "Yang terpenting bagi kami adalah pelanggan dapat merasakan pengalaman berbelanja yang aman dan nyaman,” tutup Eric. Published by Infokomputer https://infokomputer.grid.id/read/121740320/sambut-ramadan-layanan-logistik-ninja-xpress-hadirkan-oasis?page=all

JAKARTA –Penasaran dengan sesuatu yang sangat menarik di Oktober ini? Siapkan diri Anda untuk diskon terbesar bulan ini, dipersembahkan oleh Ninja Xpress yang merayakan pencapaian usia ketiga dengan ‘Diskon Luar Biasa’ di Bukalapak dan Tokopedia. Sebagai perusahaan layanan pengiriman terpercaya dan dapat diandalkan, Ninja Xpress menghadirkan flash sale promo di bukalapak selama 3 hari (29 – 31 Oktober 2018). Selama periode flash sale, pelanggan mendapatkan banyak keuntungan, salah satunya produk-produk seharga Rp 3,000 juga gratis ongkir. Ninja Xpress juga menghadirkan Payday Sale di Tokopedia, berupa cashback dan gratis ongkir hingga Rp 30.000, yang berlangsung hingga 31 Oktober 2018. Selain promo di beberapa marketplace, Ninja Xpress juga dengan bangga menghadirkan ‘Ninjacoustic’, sebuah pagelaran musik akustik yang menghadirkan musisi bertalenta, seperti Afgan Syahreza, Eclat,dan Lalahuta. Tentunya, pertunjukan ‘Drumlight Percussion’ akan membuat acara music akustik ini terlihat lebih istimewa. Ninjacoustic terus berusaha menghadirkan hiburan berkualitas tinggi bagi para penikmat musik yang juga pelanggan kami. Menurut IE Ignatius Eric Cahya Saputra,Country Head Ninja Xpress, di usia Ninja Xpress yang ketiga, ia mengatakan, “Untuk merayakan perjalanan tiga tahun Ninja Xpress, kami menghadirkan promo terbesar di akhir Oktober, berkolaborasi dengan para partner. Melalui diskon besar-besaran kali ini, kami berharap dapat terus mendukung pelayanan pengiriman terbaik bagi pada pelanggan maupun penjual di marketplace.” Eric menambahkan, “Dalam serangkaian acara 3Xtraordinary event, ini bukan hanya tentang seberapa 3Xtraordinary-nya kami sebagai perusahaan yang menghadirkan layanan pengiriman, namun juga tentang betapa 3Xtraordinary-nya Anda para pembeli maupun penjual, yang telah mempercayai Ninja Xpress sebagai mitra pengiriman pribadi Anda.” Selain itu, hanya dalam waktu 3 tahun yang singkat, Ninja Xpress telah mampu menghadirkan tingkat pelayanan terbaik di kelasnya. Pengiriman nasional dengan cakupan area yang telah menjangkau 100% Indonesia, dari Sabang hingga Merauke yang telah berhasil tercapai pada Agustus 2018 lalu. Ninja Xpress telah menyediakan solusi pengiriman yang mampu membantu para pelanggan dalam menghadapi tantangan pasar yang kian berubah, dan terus beruaya memperluas dan menyempurnakan layanan terbaiknya. Ninja Xpress kian fokus untuk mendukung Usaha Kecil dan Menengah (UKM) di Indonesia, dengan menghadirkan program diskusi inovatif bagi para komuniitas penjual. Melalui komunitas penjual, Ninja Xpress membangun aktivitas edukatif yang membangun. Setelah sukses menghadirkan acara komunitas di Jabodetabek area, berkembang ke lebih dari 20 acara komunitas bersama marketplace, dan lebih dari 2.000 partisipan, Ninja Xpress sedang mempersiapkan sesuatu yang besar untuk diluncurkan di akhir tahun. (gor) Published by investor.id https://investor.id/telecommunication/182057/ninja-xpress-gelar-flash-sale-terbesar-di-bukalapak-tokopedia

Merdeka.com - RoomMe, platform operator kost virtual pertama dengan pertumbuhan tercepat di Indonesia, akan terus ekspnasi ke puliuhan kota di Tanah Air pada 2020. Kota-kota yang dimaksud antara lain Bandung, Denpasar (Bali), Surabaya, Medan, Makassar, dan sebagainya. Ekspansi layanan terus dilakukan dengan menghadirkan layanan kost berstandar yang didukung oleh teknologi dan fitur layanan mutakhir untuk semua kalangan. Glen Ramersan, Chief Executive Officer (CEO) RoomMe, mengatakan saat ini ada ratusan pebisnis kost di kawasan Jabodetabek yang sukses mengembangkan bisnis kost bersama RoomMe. Ekspansi yang kini dilakukan RoomMe akan terus berkembang menjangkau hingga ribuan pebisnis kost lain, mulai dari Jabodetabek hingga ke kota-kota lainnya. Dengan perkembangan teknologi dan era disruptif, kehadiran RoomMe menunjukkan bahwa terjadi revolusi industri kost di Indonesia. “Bukan hanya standardisasi kenyamanan untuk para pencari kost, bersama RoomMe, kami berkomitmen untuk tumbuh dan berkembang bersama ratusan pebisnis kost lainnya," ujarnya dalam rilisnya, kemarin. Platform RoomMe hadir sejak 2017 dengan para pendiri Glen, Arifin Daniel, Daniel Basuki, Eric Arifin, dan Winoto Hartanto. RoomMe menjadi virtual kost operator pertama di Indonesia yang merevolusi sektor kost tradisional. Bisnis Properti Kost Investasi Pilihan 2020 Bisnis kost menjadi daya tarik sendiri sebagai salah satu pilihan investasi. Keberadaan sektor kost yang tumbuh sejak puluhan tahun lalu mengalami begitu banyak perkembangan, bahkan menjadi bagian dari gaya hidup unik dari generasi ke generasi," kata Glen. Menurut Glen, bisnis properti kost juga kini menjadi sorotan lantaran tingginya permintaan pasar dan potensial sebagai passive income. Meski begitu, bisnis properti kost tentu memiliki risiko dan tantangan, khususnya terkait operasional dan manajemen pengelolaannya. Bisnis kost menjadi daya tarik sendiri sebagai salah satu pilihan investasi. Keberadaan sektor kost yang tumbuh sejak puluhan tahun lalu mengalami begitu banyak perkembangan, bahkan menjadi bagian dari gaya hidup unik dari generasi ke generasi," kata Glen. Menurut Glen, bisnis properti kost juga kini menjadi sorotan lantaran tingginya permintaan pasar dan potensial sebagai passive income. Meski begitu, bisnis properti kost tentu memiliki risiko dan tantangan, khususnya terkait operasional dan manajemen pengelolaannya. Published by merdeka.com https://www.merdeka.com/teknologi/ekspansi-ke-kota-besar-platform-roomme-revolusi-bisnis-kost-tradisional.html