Customer experience is entering a new era, where efficiency is expected, but emotion defines differentiation. At The MarTech Summit Jakarta 2026, Tika Sylvia explores how brands must evolve beyond transactional journeys to design emotionally resonant, personalized experiences. Drawing from real-world insights, this piece unpacks how trust, context, and human-centered design are reshaping the future of CX.

Table of Index: A New Era of Purpose-Driven Marketing Key Themes on the Table Sustainability as a Strategic Lever Authenticity in...