As Indonesia accelerates into a more digitized economy, one fundamental truth still shapes how people engage with brands: for a large share of consumers especially in the rural areas, the first touchpoint doesn’t happen on a screen. It happens in homes, shops, traditional markets, farming communities, and in the informal networks that guide everyday decisions. Even in major cities, inconsistent connectivity and long‑standing habits mean that discovery and trust often begin of

Table of Index: A New Era of Purpose-Driven Marketing Key Themes on the Table Sustainability as a Strategic Lever Authenticity in...